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Research papers

Social research as a means to participate in public decision-making Switzerland

Swiss citizens are expected to vote on six to ten weekends per year, of which four are reserved for national topics. Normally several themes are presented jointly as so-called "multi-packs". Abstention from the ballot-box is growing and reaches in...

Catalogue: Seminar 1978: Social Research in the Public Sector
Authors: Werner Ebersold, Hans-Peter Hertig
December 1, 1978
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Citation

Ebersold and Hertig (1978a, December 01). Social research as a means to participate in public decision-making Switzerland. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-research-as-a-means-to-participate-in-public-decision-making-switzerland


Research papers

Continuing advertising research in Switzerland

Since February 1962 we possess in GfM TREND a series of investigations which exhibit all the characteristics of a representative instrument. Monthly, the advertisements as well as the editorial contributions of leading magazines of German speaking...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Werner Ebersold
June 15, 1963
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Citation

Ebersold, W. (1963a, June 15). Continuing advertising research in Switzerland. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/continuing-advertising-research-in-switzerland